Post by account_disabled on Mar 16, 2024 2:52:22 GMT -5
The that will fully reflect the needs of the brand. on paper will allow you to concentrate on the main areas of change and not waste money on branding activities that will not give the desired result. Related materialThe biggest mistakes in brand extension. Dont try this again Tip Ignore the rebranding strategy Rebranding is not only about changing the logo and corporate identity. The visual component of the brand is an important but not the only part. The basis of rebranding is first of all a change in the semantic components of the brand positioning brand platform communication strategy.
As an example the recent rebranding of Sberbank. If earlier the brand Bold Data sought to demonstrate a connection with history and traditionalism then in August innovation openness and trust became the main values. From a brand with the ruler archetype Sberbank has turned into a brand with the glorious fellow archetype. The positioning changes also affected the logos. Therefore when planning rebranding you should not forget about the strategic block values philosophy and mission create a brand platform on which you will rely in the future from training new employees to developing advertising campaigns.
Tip . Coordinate the rebranding with the entire company Sometimes branding agencies are faced with a situation where on the clients side the brief is drawn up by some people edits are made by others and the finished project is accepted by others who were not familiar with either the brief or the work process. In such a situation job seekers often focus only on personal tastes and in most cases some of them are ugly. The situation when the project is accepted by people who are not involved in the development of the rebranding project often leads to unconstructive edits and sometimes even returns the project to the initial stage. The ideal situation looks like this one person.
As an example the recent rebranding of Sberbank. If earlier the brand Bold Data sought to demonstrate a connection with history and traditionalism then in August innovation openness and trust became the main values. From a brand with the ruler archetype Sberbank has turned into a brand with the glorious fellow archetype. The positioning changes also affected the logos. Therefore when planning rebranding you should not forget about the strategic block values philosophy and mission create a brand platform on which you will rely in the future from training new employees to developing advertising campaigns.
Tip . Coordinate the rebranding with the entire company Sometimes branding agencies are faced with a situation where on the clients side the brief is drawn up by some people edits are made by others and the finished project is accepted by others who were not familiar with either the brief or the work process. In such a situation job seekers often focus only on personal tastes and in most cases some of them are ugly. The situation when the project is accepted by people who are not involved in the development of the rebranding project often leads to unconstructive edits and sometimes even returns the project to the initial stage. The ideal situation looks like this one person.
