Post by account_disabled on Mar 4, 2024 5:06:47 GMT -5
Convincing content Towards the end of your audience has a better idea of what your brand entails. Youre now ready to share content that will generate strong leads by offering compelling content supporting your brand message and showing what your audience has learned up to this point. Product features interactive demos pricing guides calculations checklists webinars and case studies lend themselves well to this stage of the journey. We think case studies are a great way to convince your audience and establish trust. For example if your brand has recently collaborated with another brand approach this other brand to establish what went well during the collaboration.
Why did they like working with you And would they work with you again If you receive positive feedback summarise their comments in a case study. This The case study could then be posted on your website and shared on your social media. If your audience reads this they are morlikely to trust you Hungary Mobile Number List due to others speaking highly of you. This is just one example so get creative and think of other ways you can convince your audience To sum up On a final note you may have noticed that some of the content in the Content Marketing Matrix overlaps into different categories. This is because certain content can be used for multiple purposes so it is essential to look at the buyer persona and see what their needs are at that specific point in time.
Finally due to the many types of content it can be overwhelming to decide what content to share and when. It is pointless posting a variety of content that you havent thought through and has little purpose. Use the CMM to really think about where your target persona is at in their journey and adjust the content accordingly. Written by Emily Ralphs November Recent Blog Posts Brand tone of voice What is it whys it important and what can it do for your business Read More Top Valentines Campaigns Read More brands with fantastic email marketing brands with fantastic email marketing Read More What is email marketing and how to get started Read More Prev PREVIOUS PR tips and tricks Helpful resources and inspirational accounts.
Why did they like working with you And would they work with you again If you receive positive feedback summarise their comments in a case study. This The case study could then be posted on your website and shared on your social media. If your audience reads this they are morlikely to trust you Hungary Mobile Number List due to others speaking highly of you. This is just one example so get creative and think of other ways you can convince your audience To sum up On a final note you may have noticed that some of the content in the Content Marketing Matrix overlaps into different categories. This is because certain content can be used for multiple purposes so it is essential to look at the buyer persona and see what their needs are at that specific point in time.
Finally due to the many types of content it can be overwhelming to decide what content to share and when. It is pointless posting a variety of content that you havent thought through and has little purpose. Use the CMM to really think about where your target persona is at in their journey and adjust the content accordingly. Written by Emily Ralphs November Recent Blog Posts Brand tone of voice What is it whys it important and what can it do for your business Read More Top Valentines Campaigns Read More brands with fantastic email marketing brands with fantastic email marketing Read More What is email marketing and how to get started Read More Prev PREVIOUS PR tips and tricks Helpful resources and inspirational accounts.
